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A huge variety of pubs

Punch has one of the largest pub portfolios in the UK and the whole portfolio is constantly developing through acquisition, investment and the changing trends of the pub sector.

Segmentation

Intense competition within the sector has led many licensees to diversify their offering. Developing quality food offerings, focusing on live sport, even adding cash machines and post office services to pubs are all examples of how diversification can boost customer loyalty - and profits. Such is the range of pub types included in our estate, the company has created individual categories, or segments, to help characterize them.

Working out which segment a particular pub falls into is achieved by answering a series of questions about everything from location to product mix and customer profile.

The process - known as segmentation - has many benefits for the pub company and the licensee. It makes it easier for both parties to understand the market in which they operate, and be far more targeted with investment schemes and product promotions. It allows our licensees to strive to become the best in a segment or to move segment. It also aids recruitment, ensuring new licensees are quickly matched with pubs that complement their skills and their business plan.